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MetaCafe is the largest independent video sharing web site, specializing in short-form original entertainment, where users upload, view and share video clips.

The company is headquartered in Palo Alto, California, with offices in Tel Aviv and New York. Metacafe is privately held and its investors include Accel Partners, Benchmark Capital, DAG Ventures and Highland Capital Partners.

Metacafe is similar to other top video vewing websites such as YouTube or Dailymotion, but with several key differences. Core differentiators include duplication elimination, Adult content filtering, an 80,000 community member reviewer panel, VideoRank, and Producer Rewards. Its VideoRank system gauges viewer reactions to videos in order to feature those that prove most popular to its viewers. Additionally, Metacafe pays video creators for original work that has exceeded a certain threshold of both total views and VideoRank score through its Producer Rewards Program.

According to a poll by Hitwise, which measured the volume of surfer traffic on video sharing sites in the US, Metacafe has a 0.98% share of surfers. This is a 7% fall compared with 2007. The same poll measured 73.18% share for YouTube.

The site features short-form videos in a variety of categories, including Animation, Comedy, Entertainment, How To, News and Events, People and Stories, Sports, Video Games and others. Original content is uploaded to the site by independent video creators, small to mid-sized production groups, and major media companies.

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